About us

Sabkuch started in 2020 as a single shelf in a Nagpur stationery shop: a few notebooks, some brass-lidded jars and the steel tiffins Ritika's mother swore by. Customers kept asking whether we had 'something like this, but for the kitchen' or 'for my desk', and the shelf slowly became a store.

We still work the same way. Every product earns its place by being genuinely useful, made to last and fairly priced, whether it is a ₹199 bar of soap or a ₹3,499 speaker. We use everything ourselves for a few weeks before listing it, write honest descriptions with real measurements, and drop anything that does not hold up.